by David Gittin, CTO
The digital world has changed the way people research, evaluate and even buy the products and services they need. In a time when more than half – some say as much as 80 percent – of a typical buying cycle occurs before a prospect and a vendor ever have a person-to-person interaction, your prospects are in charge of how they experience your offering. More often than not, this journey of research and discovery is skewed toward their own pre-conceptions of what a business does and what value they bring. This makes it increasingly difficult for companies with complex, value-based offerings to provide context to how early stage buyers see and understand them. NimblePitch is meeting this challenge. By employing proven digital storytelling devices, NimblePitch involves the casual or serious visitor to your site in a rich, multi-sensory exploration of your offering, giving them ample opportunity to discover and experience your story interactively and in the context you intend. Curiosity can be transformed into interest and interest into action. And while visitors are travelling along your virtual story tour, each step in their journey is noted and documented, providing insight into their level engagement, the specifics of their interest and the likelihood of becoming a buyer of your offering. Contact us to learn more about deploying NimblePitch lead capture and lead rating capabilities at info@NimblePitch or...
by David Gittin, CTO
Every day, your web site is pinged 10s, 100s maybe even 1000s of times. Many of these visitors are drawn to your site by your outbound marketing activity and are curious about what value you might bring. Some are here because a search term directed them to you and still others are on your site by mistake. In the 60-90 seconds that the average website visitor spends searching for information, decisions are made that will impact how your offering is perceived and whether or not you are being considered as a solution to a problem. The scary part is, even if you know who they are and what files they opened and or downloaded from your site, you do not know if your content was consumed, understood in context or if it further piqued the curiosity and imagination of its intended consumer. And, until time and resources are spent trying to connect with the web visitor (who, more often than ever, may not want or be ready to engage with a live person) you are in the dark. This is where NimblePitch fits into the marketing automation/intelligence mix. First, by hosting vivid and compelling tours of your offering that draw web-savvy buyers into longer, more engaging experiences. Then, providing detailed transcripts of their journey as they explore and interact with your story. This is how modern marketers can build and nurture the digital relationships that now consume up to 90% of the interactions buyers have with...
by David Gittin, CTO
Over time, your web site is pinged thousands of times. Some are interested in what you have to say, because they are comparing you to your competitors and deciding whether to contact you. They skim the text, look at the pictures and maybe watch a video or two. You have 60 to 90 seconds to capture their interest, persuade them that they might want to buy from you, and then contact you so you can determine whether or not they’re a qualified lead. But who are they? Google and most SEO platforms will give you some analytics, but they are in aggregate: a certain number of people went from here to there, a smaller percentage watched the video then went to a different page, and so on. NimblePitch gives you much, much more: – It keeps visitors engaged with interactive storytelling. They explore your information. They watch the videos, check out all of the possibilities – and stay 10 to 15 minutes. That’s 10 times longer than on most web sites. – It’s keeping track of their entire visit, so when they do raise their hand to be contacted, you already know their interests. When up to 90 percent of buying decisions are made before a sales rep is contacted, wouldn’t you like to keep visitors a little more engaged in your site, exploring what you have to offer, and then deciding to buy – from...
by David Gittin, CTO
Have you ever had the experience of talking with someone and getting a look like you’ve started speaking Urdu? You give yourself a quick mental review – yep, speaking English, using everyday words, concepts not too difficult. What in the world just happened? It’s bad enough when you’re speaking one-to-one, but when your company’s message gets a blank stare and glazed eyes, you’ve got a big problem. Okay, you’re using standard English, more or less. But how much of that is wrapped up in jargon, bureaucrat-speek, geek-speek or trite phrases? Do yourself, and your company, a favor. Ask someone to proof it. Someone not in the company, not even in your industry, should read it for clarity and standard English usage. Ask your employees, friends, family and vendors what you do. It should be clear to everyone and everyone you talk to regularly should be able to articulate a clear statement of what you’re business is about. It’s everyone’s job to communicate the company message clearly. It’s your job to make sure they...
by David Gittin, CTO
Unless you trip going into your prospect’s office, knock over the coffee cup on their desk, and otherwise embarrass yourself, first impressions are pretty forgettable. Geoffrey James, who writes a daily blog for Inc., recently posted some thoughts on why a second impression is more important than the rituals that go into the first. http://www.inc.com/geoffrey-james/make-a-great-second-impression.html. However, James assumes your second (and perhaps first) impression is in person. These days, that is frequently not the case. Here’s a point-by-point commentary on how NimblePitch can help you with those second impressions, based on James’ post: 1. Refer to something you read about the other person. In NimblePitch, the second impression (or second encounter) is a follow-up to an in-person first encounter or to an online request for more information about something in your NimblePitch. “Reading” someone, per James’ recommendation, can be extended into observing a point of interest expressed by the prospect or via the Insights dashboard. 2. Explain (or re-explain) why you’re there. James has a good point, but “there” can be a bit inaccurate. Many second connections or impressions in the real world don’t occur in-person or even in real time. NimblePitch is the ideal pick-up conversation because it can contain all of your most important information but none of your bad timing. Through NimblePitch’s use of overlapping and cross-connected stories, anyone can find the value of being there and why your offering/providing is of interest. 3. Have a meaningful conversation. According to the article’s bullet points on this subject, NimblePitch is a great conversationalist. Through various interconnections, links, and commentary, thought-provoking questions abound and answers can be provided. Thinking...
